Levy’s Newsletter
🎙️ NFT Ticket Case Study: Queen George on Growth Hacking Collectors

🎙️ NFT Ticket Case Study: Queen George on Growth Hacking Collectors

The modern jazz-pop artist Queen George shares her story on breaking into Web3, tips for up n coming artists getting into crypto, and a case study for building a collector base using NFTs as tickets.

gm Mint nation - happy Tuesday!

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🎙 New Podcast Episode

Mint Season 4 episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.

We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.

In this episode, we discuss: 

  • 02:00 - Intro

  • 07:36 - Experimenting in Web3

  • 13:49 - NFT Ticketing, Metamask, and Eventbrite

  • 20:17 - Your New Single “If I Ever Go Down”

  • 30:30 - Crypto QR Codes: The Funnel

  • 33:52 - Why Doing Tickets as NFTs is Important

  • 37:09 - How Crypto Provides Better Fan Based Data To Artists

  • 45:57 - What are the Biggest Challenges Getting into the Space?

  • 49:25 - Building a Mainstream Audience

  • 50:47 - First Time at a Crypto Conference: Biggest Takeaways

  • 53:57 - Queen George’s Thoughts on Web3

  • 59:12 - Outro

…and so much more.

I hope you enjoy our conversation.

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Levy’s Newsletter
Mint with host Adam Levy delivers an exclusive look into how the creators of today are building the communities of tomorrow using web3 primitives like social tokens, DAOs, and NFTs, to name a few.