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🎙️ NFT Ticket Case Study: Queen George on Growth Hacking Collectors
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🎙️ NFT Ticket Case Study: Queen George on Growth Hacking Collectors

The modern jazz-pop artist Queen George shares her story on breaking into Web3, tips for up n coming artists getting into crypto, and a case study for building a collector base using NFTs as tickets.

gm Mint nation - happy Tuesday!

If you haven’t already, join Mint’s Discord + claim your free Season 4 Listener Badge that I distribute at the end of the season! There may or may not be rewards in the future 😉.


🎙 New Podcast Episode

Mint Season 4 episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.

We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.

In this episode, we discuss: 

  • 02:00 - Intro

  • 07:36 - Experimenting in Web3

  • 13:49 - NFT Ticketing, Metamask, and Eventbrite

  • 20:17 - Your New Single “If I Ever Go Down”

  • 30:30 - Crypto QR Codes: The Funnel

  • 33:52 - Why Doing Tickets as NFTs is Important

  • 37:09 - How Crypto Provides Better Fan Based Data To Artists

  • 45:57 - What are the Biggest Challenges Getting into the Space?

  • 49:25 - Building a Mainstream Audience

  • 50:47 - First Time at a Crypto Conference: Biggest Takeaways

  • 53:57 - Queen George’s Thoughts on Web3

  • 59:12 - Outro

…and so much more.

I hope you enjoy our conversation.

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