🎙 Design, Distribution, and Tokenized Media: Insights from Jacob Horne of Zora
Jacob Horne, Co-Founder of Zora, shares insights on the crypto creator economy, content worth collecting, and the future of NFTs on the "Mint" podcast.
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🎙 New Podcast Episode
Mint Season 7 Episode 19 welcomes Jacob Horne, Co-Founder of Zora, a platform that enables users to create, discover and collect with ease, all in one place. We discuss his transition from building stable coin projects to spearheading the crypto-native creator economy, as well as his interest in design and experimentation at Zora. We also delve into onchain distribution and virality, the potential of NFTs, and the Nouns ecosystem. Finally, we explore Jacob's creative process and the things he wished he knew when he started building Zora.
I hope you enjoy our conversation.
00:00 - Intro
02:13 - From Stable Coin Projects to Crypto Creator Economy
07:58 - Jacob’s Interest in Design
14:26 - Insights from Experiment with Zora
18:27 - Understanding "Creating Content Worth Collecting"
23:40 - Best Examples of On-Chain Distribution and Virality, and What's Missing for TikTok-Level Distribution
28:26 - What Web2 Creators Are Missing to Enter Web3
32:25 - NFTs as the End-All Be-All Solution
34:43 - Ordinal NFTs on Bitcoin and Zora's Direction
41:54 - Rationalizing the Nouns Ecosystem
48:51 - Relatable Human-Based Values in the Nouns Community
51:46 - Unfunded Ideas for the Nouns Ecosystem
54:46 - Half-Baked Ideas Being Tinkered with
01:02:12 - Creative and Thought Process for Rallying Team Around Statements
01:05:57 - Strongly Held Ideas that Differ from Others
01:07:35 - Lessons Learned Building Zora
01:10:23 - Outro
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🍄 Sign up for Bello’s Beta Access
Bello is the no-code blockchain analytics tool for web3 creators and communities.
It’s a new tool I built to help you guys learn more about your collectors.
Unlike other analytics platforms that benefit SQL-experienced users or professional NFT traders, Bello is a haven for non-technical users in a world where blockchain data is hard to fetch and understand.
If you’re a creator, NFT project founder, or community manager, this tool was made for you.
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