Levy’s Newsletter
🎙 Design, Distribution, and Tokenized Media: Insights from Jacob Horne of Zora

🎙 Design, Distribution, and Tokenized Media: Insights from Jacob Horne of Zora

Jacob Horne, Co-Founder of Zora, shares insights on the crypto creator economy, content worth collecting, and the future of NFTs on the "Mint" podcast.

If you enjoyed this episode, please rate 5 stars on Spotify and Apple Podcasts, subscribe on YouTube, and follow me on Twitter.

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🎙 New Podcast Episode

Mint Season 7 Episode 19 welcomes Jacob Horne, Co-Founder of Zora, a platform that enables users to create, discover and collect with ease, all in one place. We discuss his transition from building stable coin projects to spearheading the crypto-native creator economy, as well as his interest in design and experimentation at Zora. We also delve into onchain distribution and virality, the potential of NFTs, and the Nouns ecosystem. Finally, we explore Jacob's creative process and the things he wished he knew when he started building Zora.

I hope you enjoy our conversation.


  • 00:00 - Intro

  • 02:13 - From Stable Coin Projects to Crypto Creator Economy

  • 07:58 - Jacob’s Interest in Design

  • 14:26 - Insights from Experiment with Zora

  • 18:27 - Understanding "Creating Content Worth Collecting"

  • 23:40 - Best Examples of On-Chain Distribution and Virality, and What's Missing for TikTok-Level Distribution

  • 28:26 - What Web2 Creators Are Missing to Enter Web3

  • 32:25 - NFTs as the End-All Be-All Solution

  • 34:43 - Ordinal NFTs on Bitcoin and Zora's Direction

  • 41:54 - Rationalizing the Nouns Ecosystem

  • 48:51 - Relatable Human-Based Values in the Nouns Community 

  • 51:46 - Unfunded Ideas for the Nouns Ecosystem

  • 54:46 - Half-Baked Ideas Being Tinkered with

  • 01:02:12 - Creative and Thought Process for Rallying Team Around Statements

  • 01:05:57 - Strongly Held Ideas that Differ from Others

  • 01:07:35 - Lessons Learned Building Zora

  • 01:10:23 - Outro

Additional Resources

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Levy’s Newsletter
Mint with host Adam Levy delivers an exclusive look into how the creators of today are building the communities of tomorrow using web3 primitives like social tokens, DAOs, and NFTs, to name a few.