Levy’s Newsletter
🎙 The Creator’s Ultimate Guide to Web3 Social with Lens Protocol

🎙 The Creator’s Ultimate Guide to Web3 Social with Lens Protocol

Stani Kulechov, the founder of Aave and Lens Protocol, joins Season 6 to discuss his vision for web3 social.

If you enjoyed this episode, please rate 5 stars on Spotify and Apple Podcasts, subscribe on YouTube, and follow me on Twitter.

Subscribe to join 25,000+ readers per month in discovering the web3 creator economy.

🎙 New Podcast Episode

Mint Season 6 episode 18 welcomes the founder of Aave and Lens Protocol, Stani Kulechov. Throughout the hour we discuss his vision for web3 social, how creators use crypto to communities, how creators make money on Lens, user-generated content as an asset class, migrating collectors from other chains onto Lens, how to use the lens social graph outside of their protocol, and so much more.

I hope you guys enjoy our conversation.

Time Stamps

  • 00:00 - Intro

  • 00:12 - The Current Web3 Social Landscape

  • 03:15 - Web2 Social Problems That Web3 Aims to Fix

  • 08:31 - What is Lens Protocol?

  • 11:23 - Building the Web3 Social Network Experience

  • 17:23 - Thoughts on the Music NFT Wave

  • 20:55 - How Do Creators Make Money on Lens?

  • 22:37 - Tools Missing on Lens Protocol

  • 26:32 - The Asset Class of User-Generated Content

  • 30:42 - Creators That Own Their Audience

  • 34:22 - Converting a Different Collector Base to Lens

  • 37:53 - Leveraging Your Social Graph Across Other Networks

  • 40:48 - Risks That Come With Owning Your Social Graph

  • 43:55 - How Do You Build Collaboration Versus Competitiveness?

  • 47:27 - Community-Specific Applications Built On Lens

  • 50:09 - Scaling to Facebook’s Level

  • 54:18 - Sub-Communities That May Create a Cultivator DAO Experience

  • 56:09 - The Overlap Between DeFi and Web2 Social

  • 58:14 - How Does Lens Make Money?

  • 01:00:12 - Outro

Additional Resources

🌿 Claim Lens Profile

Lens Protocol is a composable and decentralized social graph, ready for you to build on so you can focus on creating a great experience, not scaling your users. The Lens Protocol is a Web3, smart contracts-based social graph on the Polygon Proof-of-Stake blockchain designed to empower creators to own the links between themselves and their community, forming a fully composable, user-owned social graph. The protocol is built from the ground up with modularity in mind, allowing new features to be added while ensuring immutable user-owned content and social relationships.

Learn More about Lens Protocol

🍄 Sign up for Bello’s Beta Access

Bello is the no-code blockchain analytics tool for web3 creators and communities.

It’s a new tool I built to help you guys learn more about your collectors.

Unlike other analytics platforms that benefit SQL-experienced users or professional NFT traders, Bello is a haven for non-technical users in a world where blockchain data is hard to fetch and understand.

If you’re a creator, NFT project founder, or community manager, this tool was made for you.

Join our beta waitlist today!

Sign up to Join Beta

🪞 Join Mint

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Levy’s Newsletter
Mint with host Adam Levy delivers an exclusive look into how the creators of today are building the communities of tomorrow using web3 primitives like social tokens, DAOs, and NFTs, to name a few.