Levy’s Newsletter
🎙 Transforming Audiences into Communities with Reka from Guild.xyz

🎙 Transforming Audiences into Communities with Reka from Guild.xyz

Adam Levy and Reka discuss the evolution of Guild and its role in community building. Learn how Guild guides new members into a creator's audience or community.

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🎙 New Podcast Episode

Mint Season 7 Episode 23 welcomes Reka.eth, the Co-founder of Guild.xyz. Throughout our session, we discuss how Guild has evolved since our last episode in November 2021 and how their tooling has broadened out to fit a larger audience beyond just DAOs.

Reka shares how Guild has grown into being the bridge from the point of discovery to becoming a core member of a community, helping guide new members into the creator's audience. We discuss the mechanics of transforming an audience into a community, and how Guild can help cultivate that.

We also talk about Guild's tooling and its place in the creator stack, with me sharing my mental model and Reka sharing her thoughts on how Guild stands as the connective tissue to bring people together.

I hope you enjoy our conversation.


  • 00:00 - Intro

  • 02:08 - The Story of Reaching Out to the Guests

  • 13:19 - Expanding a Web3 Native Audience to a Web2 Native Audience

  • 18:05 - Guild's Place in a Web3 Creator's Tooling Stack

  • 21:50 - Guild's Use Cases Beyond Initial Expectations

  • 28:13 - Shifts in DAOs Over the Last Year and a Half

  • 33:23 - Best Execution and Governance Practices for DAOs

  • 35:22 - Guild's Approach to Media and Content Worth Collecting

  • 44:25 - The Guest's Creator Journey and Focus During the Bear Market

  • 47:04 - Reka’s Other Pursuits During the Bear Market

  • 49:36 - Outro

Additional Resources

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Levy’s Newsletter
Mint with host Adam Levy delivers an exclusive look into how the creators of today are building the communities of tomorrow using web3 primitives like social tokens, DAOs, and NFTs, to name a few.