Levy’s Newsletter
🎙 Turning Web2 Consumers into Web3 Contributors With Nati From Koop

🎙 Turning Web2 Consumers into Web3 Contributors With Nati From Koop

Natalia Murillo aka Nati, the founder of Koop, joins season 6 to discuss Koop’s product vision and her vision for a new social media.

If you enjoyed this episode, please rate 5 stars on Spotify and Apple Podcasts, subscribe on YouTube, and follow me on Twitter.

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🎙 New Podcast Episode

Mint Season 6 episode 9 welcomes Natalia Murillo aka Nati, who’s the founder of Koop, a new home for communities to become more personal and collaborative. In this episode, we discuss Koop’s product vision, Nati’s plan for turning consumers into contributors, on-chain data, her vision for a new social media, the evolution of creator governance, and so much more.


  • 00:10 - Intro

  • 07:22 - Getting Started in Web3

  • 10:18 - Biggest Insights and Lessons Learned Along the Way

  • 12:11 - What is Koop?

  • 20:25 - How Scalable is Centering Access Around Money?

  • 27:10 - Why are NFTs The Perfect Medium For Membership-Based Communities?

  • 30:06 - How Have You Seen Creator Governance Evolve?

  • 33:30 - What Does It Take for More Web2 Creators to Enter Web3?

  • 36:00 - The Current State of the Web3 Creator Economy

  • 39:56 - What Will Social Media Look Like in Web3?

  • 42:04 - Where Community Governance and Social Overlap

  • 48:58 - Outro

Additional Resources

🌿 Claim Lens Profile (secret code expires in 24 hours)

Lens Protocol is a composable and decentralized social graph, ready for you to build on so you can focus on creating a great experience, not scaling your users. The Lens Protocol is a Web3, smart contracts-based social graph on the Polygon Proof-of-Stake blockchain designed to empower creators to own the links between themselves and their community, forming a fully composable, user-owned social graph. The protocol is built from the ground up with modularity in mind, allowing new features to be added while ensuring immutable user-owned content and social relationships.

  1. Click here to RSVP to claim Lens profile

  2. Apply secret code: AAVE

🍄 Sign up for Bello’s Beta Access

Bello is the no-code blockchain analytics tool for web3 creators and communities.

It’s a new tool I built to help you guys learn more about your collectors.

Unlike other analytics platforms that benefit SQL-experienced users or professional NFT traders, Bello is a haven for non-technical users in a world where blockchain data is hard to fetch and understand.

If you’re a creator, NFT project founder, or community manager, this tool was made for you.

Join our beta waitlist today!

Sign up to Join Beta

🪞 Join Mint

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Levy’s Newsletter
Mint with host Adam Levy delivers an exclusive look into how the creators of today are building the communities of tomorrow using web3 primitives like social tokens, DAOs, and NFTs, to name a few.