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🎙 New Podcast Episode
Mint Season 7 episode 3 welcomes Lucas Campbell who heads Bankless’ web3 strategy.
In this episode, we dive into the exciting world of tokenized media and NFTs for content creators. We discuss the potential for monetization and engagement through these mechanisms, the challenges that creators face, and how crypto can help solve them.
We also explore the overlap between his personal and professional experience as a Web3 user working at Bankless, and how the Bankless media strategy aligns with Defi community values.
Finally, we offer tips for creators using NFTs to turn viewers into collectors and consider what to expect for the evolution of podcast NFTs in the coming years.
I hope you enjoy our conversation.
Timestamps
00:36 - Intro
05:32 - Biggest W in Content Creation and Token Scouting
06:51 - Fire Eyes
10:17 - Biggest Takeaways and Learning Lessons from Previous Project
12:06 - Systems in Place That Could Have Been Done Differently in the Previous Project
13:39 - Bankless’ Media Strategy and Alignment with Defi Community Values
15:09 - Overlap Between Personal and Professional Experience as a Web3 User and Working at Bankless
16:17 - Explanation of Podcast NFTs
17:46 - Inspiration for Launching Podcast NFTs and How They Fit into Media Strategy
20:58 - Creating Content Worth Collecting
22:30 - Splits for Tokenized Content
24:21 - Percentage Considerations When Selling a Podcast NFT
29:06 - Other Content Mechanisms to Explore
30:14 - Evolution of Podcast NFTs in the Next Few Years
31:26 - Impact of Tokenized Media and NFTs on Content Creation and Monetization
32:52 - Tips for Creators Using NFTs to Turn Viewers into Collectors
39:08 - Challenges Faced by Creators and How Web3 Can Help Solve Them
41:50 - Potential for Content Remixing and Interoperable Audiences in the Web3 Creator Economy
49:09 - Outro
Additional Resources
🌿 Enter for a chance to win a Lens Profile
Lens Protocol is an open-source tech stack for building decentralized social networking services. The protocol was developed by the Aave Companies and launched on Polygon in May of 2022. Through Lens, web3 developers can build decentralized social media applications and marketplaces that leverage NFT technology to form a fully composable, user-owned social graph where the connections and interactions between people are owned by individual users and creators rather than established networks.
Complete the steps in the link below for a chance to win a Lens Profile.
🍄 Sign up for Bello’s Beta Access
Bello is the no-code blockchain analytics tool for web3 creators and communities.
It’s a new tool I built to help you guys learn more about your collectors.
Unlike other analytics platforms that benefit SQL-experienced users or professional NFT traders, Bello is a haven for non-technical users in a world where blockchain data is hard to fetch and understand.
If you’re a creator, NFT project founder, or community manager, this tool was made for you.
Join our beta waitlist today!
🪞 Join Mint
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🎙 Unpacking the Future of Tokenized Media and NFTs for Content Creators